March 19 & 20 2h-3h pm (EST)
Join Chloé Roy, founder of Floramama, for a free, hands-on workshop where she’ll share proven strategies to help you transform your flower farm into a thriving business
The keys to a financially viable flower farm
Essential strategies for optimizing profitability on a small scale
Costly mistakes to avoid and how to get around them
Chloé Roy founded Floramama Farm in 2014, and for three years she worked there alone and wore all the hats of this small start-up business. She acquired her knowledge of growing cut flowers from Erin Benzakein of Floret Flowers, pioneer of the small flower farm movement on the US West Coast, and floral arranging from Sarah Ryhanen of New York-based Saipua.
Chloé is at the heart of every operation at the farm, overseeing planning, production, greenhouse construction, irrigation, communication and the creative side of the soft, romantic and lush floral design for which she is renowned.