The Flower Farm
Growing cut flowers, crafting bouquets, and selling successfully
The Flower Farm
Growing cut flowers, crafting bouquets, and selling successfully
Learn how to grow a wide variety of flowers
Cut flower production can be a profitable business in itself, but can also be added as a diversified product offering to complement your CSA baskets. This floriculture course will help you master the methodology, techniques and tools required to produce a wide variety of flowers and achieve abundant harvests. Discover the art of growing and harvesting beautiful flowers, whether it’s for a flower farm, vegetable farm or home garden.
The art of growing cut flowers
DIVERSIFy
your OFFer
Learn tried and tested techniques for efficiently growing a wide variety of cut flowers.
GET HIGHER
YIELDS
Achieve higher yields and more consistent quality with the most popular flowers.
INCREASE
YOUR REVENUE
Increase your sales all season long with this popular complementary product.
BUILD CUSTOMER
LOYALTY
Develop a loyal customer base through a variety of sales strategies.
Who is this course for?
Floricultural entrepreneurs
Market gardeners who want to diversify their product range
Anyone who wants to grow flowers in their own garden
How does it work?
This online course provides precise written and video instruction, to give you the exact methodology, tools and techniques needed to grow flowers successfully in a context of heightened efficiency.
ENGAGING VIDEO TUTORIALS
DETAILED TECHNICAL SHEETS
Produced in collaboration with
DON’T MISS THE NEXT ENROLLMENT period IN spring 2025!
JOIN THE FIRST COHORT OF THE FLOWER FARM and LEARN HOW TO GROW CUT FLOWERS
Meet your teacher
Chloé Roy
Chloé Roy founded Floramama Farm in 2014, and for three years she worked there alone and wore all the hats of this small start-up business. She acquired her knowledge of growing cut flowers from Erin Benzakein of Floret Flowers, pioneer of the small flower farm movement on the US West Coast, and floral arranging from Sarah Ryhanen of New York-based Saipua.
Chloé is at the heart of every operation at the farm, overseeing planning, production, greenhouse construction, irrigation, communication and the creative side of the soft, romantic and lush floral design for which she is renowned.
Meet our partner
Floramama
Floramama is a small flower farm located in Frelighsburg, Québec, Canada. In operation since 2014, the team created and operated by women grows flowers ecologically on 1.34 acres (0.4 hectares), using the bio-intensive method. The team works to grow and deliver over 70 varieties of flowers and has positioned itself as a pioneer in Quebec for the profitable cultivation of ecological flowers on small acreage.
Since 2021, Floramama has established itself as a leader in Quebec’s small-scale ecological flower-growing movement.
The farm is also part of the Floret Farmer-Florist Collective!
It could be you!
When you do the work and stay committed, the results you can create are extraordinary. Just imagine the growth you’ll experience with the right training, guidance, and support.
Don’t just take our word for it.
“The course is simple, straightforward and effective. I know that it will be very useful for the pursuit of my flower farm project. I particularly appreciated the content on planning and planting standards for flower varieties”
— Catherine Robert, C’est fleuri, Quebec
“This is the course to take before going into business. It’s simply a great opportunity to have been able to attend this course”
— Linda Laliberté, Terre Vivante, Quebec
“The course is going to help me a lot for the new season, it’s good training to support existing basics.”
— Camille Condomine, Le garde manger fleuri de Millie, France
“Great videos and well-furnished technical sheets that I’ll be able to rely on over the course of the season. I also particularly appreciated the section on marketing and communication. It’s invaluable advice. I feel ready to get started!”
— Karine Patard, Jardin Petit Rond, France
How much does it cost?
Our course on growing cut flowers provides precise written and video instruction, to give you the exact methodology, tools and techniques needed to grow crops successfully in a context of heightened efficiency.
Enroll now!
Safe payments with Stripe or Paypal
Invest in your knowledge
Our course on growing cut flowers provides precise written and video instruction, to give you the exact methodology, tools and techniques needed to grow crops successfully in a context of heightened efficiency.
$1099 USD
Registration for The Flower Farm is open twice a year.
What is inside?
Welcome
In this short video, you’ll get a quick overview of what you’ll learn in this course and benefit from Chloé Roy’s experience.
Module content
- Welcome video
Mission, Goals & Dreams
Everything you need to know to understand how to define your project goals and write your mission statement.
Module content
- Tutorial: Mission, goals and dreams
- Technical Sheet: Mission statement, objectives and dreams
The Main Categories Of Flowers
Everything you need to know about annuals, biennials, perennials, bulbs, branches and wild harvesting.
Module content
- Tutorial : The Main Flower categories
- Technical sheet: The Main Flower categories
Planning Your Season
Everything you need to know to create a harmonious bouquet, choose varieties, plan your needs, set up a cultivation calendar and make a garden plan.
Module content
- Planning your season part 1
- Planning your season part 2
- Technical sheet: Planning your season
- Crop planning tool
- Printable Crop Chart
Flowers
The heart of our course is made up of modules covering more than 11 crops, with step-by-step instructions for success, from sowing to selling. Each module includes 15 to 45 minutes of tutorial video, as well as a technical sheet enabling you to repeat the same steps on your own farm.
- Tutorial
- Technical sheet
- Tutorial
- Technical sheet
- Tutorial
- Technical sheet
- Tutorial
- Technical sheet
- Tutorial
- Technical sheet
- Tutorial
- Technical sheet
- Tutorial
- Technical sheet
- Tutorial
- Technical sheet
- Tutorial
- Technical sheet
- Tutorial
- Technical sheet
- Tutorial
- Technical sheet
- Tutoriel
- Fiche technique
- Questions et réponses
Nursery
Learn the basics of running a flower farm nursery.
Module content
- Tutorial : Nursery
Trays and Seedlings
Discover the best sowing techniques and the use of trays for flowers to optimize germination and growth.
Module content
- Tutorial : Trays and seedlings
Building an Efficient Farm
Explore ways to improve the productivity and efficiency of your flower farm through optimized management.
Module content
- Tutorial : Building an efficient farm
Essential Tools
Learn how to use the tools you need to improve your efficiency.
Module content
- Tutorial : Essential tools
Making Bouquets
Everything you need to know to create beautiful bouquets efficiently, including equipment, preparation, bouquet ingredients, flower handling, colors and pricing.
Module content
- Tutorial : Making Bouquets
Marketing
Everything you need to know to understand how to sell your bouquets.
Module content
- Tutorial : How to sell your bouquets
- Tutorial : Communication Strategies
Floramama Farm Visit
Visit the Floramama farm
Module content
- Visit the Floramama farm
Exclusive discounts on tools and supplies!
Access discounts and perks including 3% to 10% off essential tools and supplies for your farm
| Partners | Discounts | Eligible Countries | More details |
|---|---|---|---|
|
|
10% |
Europe |
Apply on all seeds. Discount may vary based on the product.
|
|
|
5% |
Atlantic Canada provinces |
Apply on greenhouse structures. |
|
|
10% |
United States, Canada
|
Apply on the whole catalog on first order only.
|
|
|
10% |
Quebec |
Apply on membership. |
|
|
10% |
Canada
|
On the entire catalog (plus an additional 10% on orders over $300 CAD) |
|
|
10% |
United States, Canada, International
|
Apply on the whole catalog on all orders over $150. Shipping: Tools can only be shipped within Canada and the United States. Apparel and accessories can be shipped within Canada, the United States and Internationally. |
|
|
3-5% |
United States, Canada, France
|
Students get 5% discount on greenhouse structures and other products manufactured by Harnois as well as 3% discount on other products manufactured by their partners. |
|
|
2 month free trial |
International |
2 month free trial subscription |
|
|
10% |
United States, Canada |
Apply on the whole catalog on the first five (5) orders over $100 per person.
|
|
|
8% |
International |
Apply on the whole catalog for all orders. Shipping conditions may apply.
|
|
|
Premium feature |
United States, Canada, Australia, New Zealand, United Kingdom, Ireland
|
Get a premium feature. Terms and conditions apply. |
|
|
10% |
United States, Canada
|
Apply on the whole catalog.
|
|
|
10% |
Europe, Africa, Middle East, South America
|
Apply on the whole catalog for the first order only.
|
|
|
5-10% |
United States, Canada, France
|
Students get a 10% discount on caterpillar tunnels and a 5% discount on other manufactured products by Tessier.
|
|
|
5% |
United States, Canada
|
Apply on tunnels and other products. |
|
|
10% |
Quebec, Atlantic Canada provinces
|
Apply on the whole catalog of products. Students have 12 months from enrollment to benefit from this offer. |
“Whether in large spaces or a small garden, I want to encourage people to bring beauty and life into their lives.”
— Chloé Roy
Chloé Roy guides you through the basics of successfully operating a flower farm.
Enroll now!
Secure payment with Stripe or Paypal
“Whether in large spaces or a small garden, I want to encourage people to bring beauty and life into their lives.”
— Chloé Roy
Chloé Roy guides you through the basics of successfully operating a flower farm.
Be on the lookout for the next cohort!
Registration for The Flower Farm is open twice a year.
The next cohort will be in spring 2025.
Stay in the loop!
Join our mailing list to get exclusive content and invitations from the Market Gardener Institute.
Frequently Asked Questions
TELL ME MORE ABOUT THE COURSE
When are the registration periods?
Registration is open seasonally four times a year. We have designated two periods of registrations to best support new students and do not limit the number of participants per intake period.
Subscribe to the Market Gardener Institute newsletter and follow us on Facebook and Instagram to get the latest news on the next registration period:
https://themarketgardener.ac-page.com/newsletter-subscription
https://www.facebook.com/marketgardenerinstitute
https://www.instagram.com/themarketgardeners
When are the registration periods?
Registration is open seasonally four times a year. We have designated two periods of registrations to best support new students and do not limit the number of participants per intake period.
Subscribe to the Market Gardener Institute newsletter and follow us on Facebook and Instagram to get the latest news on the next registration period:
https://themarketgardener.ac-page.com/newsletter-subscription
https://www.facebook.com/marketgardenerinstitute
https://www.instagram.com/themarketgardeners
Where do the courses take place?
Everything is online — no travel is required. You can go through the training at your own pace. Of course, the real test is in how you apply this education to your own farm or market garden.
Which devices can I use to access the program?
After registering for the program, you will be prompted to create a user profile for accessing the training platform. You will then be able to take the course on any device connected to the Internet. Please note that you can only access our courses from one device at a time, whether it’s your smartphone, tablet, laptop, or desktop computer.
How much time do I need to commit?
Our program is completely self-directed, which means you can go at your own pace. Some people go through all the material immediately, while others come back and review specific videos throughout the season based on what’s happening on their farm. We estimate that it takes around 20 hours to go through all the content and complete all the exercises proposed in the course.
How do exclusive deals on tools and equipment work?
Once you are registered, you have access to a list of discounts offered by our partners to Masterclass students. There are specific terms and conditions for each company. All offers are provided graciously and are subject to change without notice. Check out our list of partners.
What kind of payments do you accept?
We accept all major credit cards including Visa, Mastercard, Discover, and American Express. For the one-time payment, we also accept PayPal. We are currently unable to accept checks or invoices.
Autres questions
Je n’ai pas encore de ferme (mais j’en veux une!), est-ce que je devrais m’inscrire?
Notre cours est conçu comme une médiathèque exhaustive et évolutive traitant un large éventail d’aspects pour une culture maraîchère réussie. Nous croyons que l’inscription à notre cours et l’étude de son contenu peuvent vous donner un bon point de départ dans l’organisation et la planification de votre microferme. Si vous comptez appliquer les méthodes que nous vous enseignerons dans un avenir proche, vous devriez définitivement vous inscrire. L’inscription à la Masterclass du jardinier-maraîcher vous donne un accès à vie au matériel de cours. Ainsi, lorsque vous aurez enfin accès à une terre, le matériel de cours pourra vous servir de guide et de compagnon. Si votre rêve de ferme est un peu plus lointain, et que vous êtes simplement curieux de savoir ce qu’il faut faire pour démarrer un projet d’agriculture régénératrice à petite échelle, nous vous suggérons de suivre d’abord le cours Introduction à la microferme maraîchère.
Est-ce que la méthode fonctionnera dans mon climat?
Chaque contexte est différent et dépend notamment du climat, du terrain, du sol, du marché, et de bien plus encore. Nos méthodes sont conçues pour la production de légumes dans des climats tempérés. Nous avons aussi des étudiant·es qui appliquent nos méthodes en Islande, en Polynésie française et dans un tas d’autres pays. Être un grand agriculteur ou une grande agricultrice, connaître ses cultures à fond et optimiser sa production pour être plus efficace est utile partout sur la planète.
Quels modes de paiement acceptez-vous?
Nous acceptons les cartes de crédit les plus fréquentes, y compris Visa, Mastercard, Discover et American Express. Nous n’acceptons pas les chèques.
Et si j’ai d’autres questions?
Pour toutes questions ou préoccupations, n’hésitez pas à nous écrire. Nous sommes toujours ravi.es de vous aider.
