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Farming course

The Flower Farm

Growing cut flowers, crafting bouquets, and selling successfully

Farming course

The Flower Farm

Growing cut flowers, crafting bouquets, and selling successfully

Learn how to grow a wide variety of flowers

Cut flower production can be a profitable business in itself, but can also be added as a diversified product offering to complement your CSA baskets. This floriculture course will help you master the methodology, techniques and tools required to produce a wide variety of flowers and achieve abundant harvests.  Discover the art of growing and harvesting beautiful flowers, whether it’s for a flower farm, vegetable farm or home garden.

The art of growing cut flowers

DIVERSIFy
your OFFer

Learn tried and tested techniques for efficiently growing a wide variety of cut flowers.

GET HIGHER
YIELDS

Achieve higher yields and more consistent quality with the most popular flowers.

INCREASE
YOUR REVENUE

Increase your sales all season long with this popular complementary product.

BUILD CUSTOMER
LOYALTY

Develop a loyal customer base through a variety of sales strategies.

Who is this course for?

the flower farm online course - growing cut flowers

Floricultural entrepreneurs

Market gardeners who want to diversify their product range

Anyone who wants to grow flowers in their own garden

How does it work?

growing cut flower farming course

This online course provides precise written and video instruction, to give you the exact methodology, tools and techniques needed to grow flowers successfully in a context of heightened efficiency.

ENGAGING VIDEO TUTORIALS

DETAILED TECHNICAL SHEETS

Produced in collaboration with

DON’T MISS THE NEXT ENROLLMENT period IN FALL 2024!

JOIN THE FIRST COHORT OF THE FLOWER FARM and LEARN HOW TO GROW CUT FLOWERS

Meet your teacher

Chloé Roy

Founder of Floramama, ecological flower farm

Chloé Roy founded Floramama Farm in 2014, and for three years she worked there alone and wore all the hats of this small start-up business.  She acquired her knowledge of growing cut flowers from Erin Benzakein of Floret Flowers, pioneer of the small flower farm movement on the US West Coast, and floral arranging from Sarah Ryhanen of New York-based Saipua.

Chloé is at the heart of every operation at the farm, overseeing planning, production, greenhouse construction, irrigation, communication and the creative side of the soft, romantic and lush floral design for which she is renowned.

Meet our partner

Floramama

Quebec pioneer in the profitable cultivation of ecological flowers

Floramama is a small flower farm located in Frelighsburg, Québec, Canada. In operation since 2014, the team created and operated by women grows flowers ecologically on 1.34 acres (0.4 hectares), using the bio-intensive method. The team works to grow and deliver over 70 varieties of flowers and has positioned itself as a pioneer in Quebec for the profitable cultivation of ecological flowers on small acreage. 

Since 2021, Floramama has established itself as a leader in Quebec’s small-scale ecological flower-growing movement.

The farm is also part of the Floret Farmer-Florist Collective!

The Floret Farmer-Florist Collective

It could be you!

When you do the work and stay committed, the results you can create are extraordinary. Just imagine the growth you’ll experience with the right training, guidance, and support.

Don’t just take our word for it.

Catherine Robert_Cest fleuri

“The course is simple, straightforward and effective. I know that it will be very useful for the pursuit of my flower farm project. I particularly appreciated the content on planning and planting standards for flower varieties”

— Catherine Robert, C’est fleuri, Quebec

Yara Dowani

“This is the course to take before going into business. It’s simply a great opportunity to have been able to attend this course”

— Linda Laliberté, Terre Vivante, Quebec

Camille Condomine, Le garde manger fleuri de Millie, France

“The course is going to help me a lot for the new season, it’s good training to support existing basics.”

— Camille Condomine, Le garde manger fleuri de Millie, France

Karine Patard - la ferme florale

“Great videos and well-furnished technical sheets that I’ll be able to rely on over the course of the season. I also particularly appreciated the section on marketing and communication. It’s invaluable advice. I feel ready to get started!”

— Karine Patard, Jardin Petit Rond, France

How much does it cost?​

Our course on growing cut flowers provides precise written and video instruction, to give you the exact methodology, tools and techniques needed to grow crops successfully in a context of heightened efficiency.

Enroll now!

BEST SAVINGS

One-Time Payment Of

$1099 USD

BEST VALUE

2 Monthly Payments Of

$565 USD

Safe payments with Stripe or Paypal

Invest in your knowledge

Our course on growing cut flowers provides precise written and video instruction, to give you the exact methodology, tools and techniques needed to grow crops successfully in a context of heightened efficiency. 

$1099 USD

Don't miss out on the next cohort in fall 2024!

Registration for The Flower Farm is open twice a year.

What is inside?

Modules
0 +
Videos
0 +
Tech sheets
0 +
Module 1

Welcome

The flower farm - welcome video - online course

 In this short video, you’ll get a quick overview of what you’ll learn in this course and benefit from Chloé Roy’s experience.

Module content

Module 2

Mission, Goals & Dreams

Mission, Goals & Dreams - the flower farm online course

Everything you need to know to understand how to define your project goals and write your mission statement.

Module content

Module 3

The Main Categories Of Flowers

Flower categories - the flower farm online course

Everything you need to know about annuals, biennials, perennials, bulbs, branches and wild harvesting.

Module content

Module 4

Planning Your Season

Planning your season - the flower farm online course

Everything you need to know to create a harmonious bouquet, choose varieties, plan your needs, set up a cultivation calendar and make a garden plan.

Module content

Module 5

Flowers

The heart of our course is made up of modules covering more than 11 crops, with step-by-step instructions for success, from sowing to selling. Each module includes 15 to 45 minutes of tutorial video, as well as a technical sheet enabling you to repeat the same steps on your own farm.

Dahlia - growing cut flower - the flower farm online course
Dahlia
Lisianthus - growing cut flower - the flower farm online course
Lisianthus (Prairie gentian)
Zinnia - flower crops
Zinnia
Ranunculus and Anemone - growing cut flower - the flower farm online course
Ranunculus and Anemone
Snapdragon - growing cut flower - the flower farm online course
Snapdragon
China Aster - growing cut flower - the flower farm online course
China Aster
Lily - growing cut flower - the flower farm online course
Lily
Eucalyptus - growing cut flower - the flower farm online course
Eucalyptus
China Aster - growing cut flower - the flower farm online course
Tulip
Biennials - Main flower categories
Foxglove
Celosia - growing cut flower - the flower farm online course
Celosia
Piment fort
Module 6

Nursery

nursery - flower farm

Learn the basics of running a flower farm nursery.

Module content

Module 7

Trays and Seedlings

seedlings - the flower farm

Discover the best sowing techniques and the use of trays for flowers to optimize germination and growth.

Module content

Module 8

Building an Efficient Farm

Building an efficient farm - the flower farm

Explore ways to improve the productivity and efficiency of your flower farm through optimized management.

Module content

Module 9

Essential Tools

Essential Tools - the flower farm

Learn how to use the tools you need to improve your efficiency.

Module content

Module 10

Making Bouquets

Making bouquets - the flower farm online course

Everything you need to know to create beautiful bouquets efficiently, including equipment, preparation, bouquet ingredients, flower handling, colors and pricing.

Module content

Module 11

Marketing

Marketing - the flower farm online course

Everything you need to know to understand how to sell your bouquets.

Module content

Bonus

Floramama Farm Visit

Ferme Floramama

Visit the Floramama farm

Module content

Exclusive discounts on tools and supplies!

Access discounts and perks including 3% to 10% off essential tools and supplies for your farm

Partners Discounts Eligible Countries More details

10%
Europe
Apply on all seeds. Discount may vary based on the product.

5%
Atlantic Canada provinces
Apply on greenhouse structures.

10%
United States, Canada
Apply on the whole catalog on first order only.

10%
Quebec
Apply on membership.

10%
United States, Canada
Apply on the whole catalog.

10%
Canada
On the entire catalog (plus an additional 10% on orders over $300 CAD)

10%
United States, Canada, International
Apply on the whole catalog on all orders over $150. Shipping: Tools can only be shipped within Canada and the United States. Apparel and accessories can be shipped within Canada, the United States and Internationally.

3-5%
United States, Canada, France
Students get 5% discount on greenhouse structures and other products manufactured by Harnois as well as 3% discount on other products manufactured by their partners.

20%
International
Get 30% off the annual subscription

10%
United States, Canada
Apply on the whole catalog on the first five (5) orders over $100 per person.

8%
International
Apply on the whole catalog for all orders. Shipping conditions may apply.

Premium feature
United States, Canada, Australia, New Zealand, United Kingdom, Ireland
Get a premium feature. Terms and conditions apply.

10%
United States, Canada
Apply on the whole catalog.

10%
Europe, Africa, Middle East, South America
Apply on the whole catalog for the first order only.

5-10%
United States, Canada, France
Students get a 10% discount on caterpillar tunnels and a 5% discount on other manufactured products by Tessier.

5%
United States, Canada
Apply on tunnels and other products.

10%
Quebec, Atlantic Canada provinces
Apply on the whole catalog of products. Students have 12 months from enrollment to benefit from this offer.

“Whether in large spaces or a small garden, I want to encourage people to bring beauty and life into their lives.”

— Chloé Roy

Chloé Roy guides you through the basics of successfully operating a flower farm.

Enroll now!

BEST SAVINGS

One-Time Payment Of

$1099 USD

BEST VALUE

2 Monthly Payments Of

$565 USD

 Secure payment with Stripe or Paypal

“Whether in large spaces or a small garden, I want to encourage people to bring beauty and life into their lives.”

— Chloé Roy

Chloé Roy guides you through the basics of successfully operating a flower farm.

Be on the lookout for the next cohort!

Registration for The Flower Farm is open twice a year.

The next cohort will be in fall 2024. 

Stay in the loop!

Stay in

Join our mailing list to get exclusive content and invitations from the Market Gardener Institute.

The loop!

Frequently Asked Questions

TELL ME MORE ABOUT THE COURSE

Registration is open seasonally four times a year. We have designated two periods of registrations to best support new students and do not limit the number of participants per intake period.
Subscribe to the Market Gardener Institute newsletter and follow us on Facebook and Instagram to get the latest news on the next registration period:
https://themarketgardener.ac-page.com/newsletter-subscription
https://www.facebook.com/marketgardenerinstitute
https://www.instagram.com/themarketgardeners

Registration is open seasonally four times a year. We have designated two periods of registrations to best support new students and do not limit the number of participants per intake period.
Subscribe to the Market Gardener Institute newsletter and follow us on Facebook and Instagram to get the latest news on the next registration period:
https://themarketgardener.ac-page.com/newsletter-subscription
https://www.facebook.com/marketgardenerinstitute
https://www.instagram.com/themarketgardeners

Everything is online — no travel is required. You can go through the training at your own pace. Of course, the real test is in how you apply this education to your own farm or market garden.

After registering for the program, you will be prompted to create a user profile for accessing the training platform. You will then be able to take the course on any device connected to the Internet. Please note that you can only access our courses from one device at a time, whether it’s your smartphone, tablet, laptop, or desktop computer.

Our program is completely self-directed, which means you can go at your own pace. Some people go through all the material immediately, while others come back and review specific videos throughout the season based on what’s happening on their farm. We estimate that it takes around 20 hours to go through all the content and complete all the exercises proposed in the course.

Once you are registered, you have access to a list of discounts offered by our partners to Masterclass students. There are specific terms and conditions for each company. All offers are provided graciously and are subject to change without notice. Check out our list of partners.

We accept all major credit cards including Visa, Mastercard, Discover, and American Express. For the one-time payment, we also accept PayPal. We are currently unable to accept checks or invoices.

Autres questions

Notre cours est conçu comme une médiathèque exhaustive et évolutive traitant un large éventail d’aspects pour une culture maraîchère réussie. Nous croyons que l’inscription à notre cours et l’étude de son contenu peuvent vous donner un bon point de départ dans l’organisation et la planification de votre microferme. Si vous comptez appliquer les méthodes que nous vous enseignerons dans un avenir proche, vous devriez définitivement vous inscrire. L’inscription à la Masterclass du jardinier-maraîcher vous donne un accès à vie au matériel de cours. Ainsi, lorsque vous aurez enfin accès à une terre, le matériel de cours pourra vous servir de guide et de compagnon. Si votre rêve de ferme est un peu plus lointain, et que vous êtes simplement curieux de savoir ce qu’il faut faire pour démarrer un projet d’agriculture régénératrice à petite échelle, nous vous suggérons de suivre d’abord le cours Introduction à la microferme maraîchère.

Chaque contexte est différent et dépend notamment du climat, du terrain, du sol, du marché, et de bien plus encore. Nos méthodes sont conçues pour la production de légumes dans des climats tempérés. Nous avons aussi des étudiant·es qui appliquent nos méthodes en Islande, en Polynésie française et dans un tas d’autres pays. Être un grand agriculteur ou une grande agricultrice, connaître ses cultures à fond et optimiser sa production pour être plus efficace est utile partout sur la planète.

Nous acceptons les cartes de crédit les plus fréquentes, y compris Visa, Mastercard, Discover et American Express. Nous n’acceptons pas les chèques.

Pour toutes questions ou préoccupations, n’hésitez pas à nous écrire. Nous sommes toujours ravi.es de vous aider.

Exclusive Offer: $100 Discount

Until June 27th, 2024

8 Most Profitable Crops