What If Vegetables Were As Cool As Wine?
with Myrtha Zierock
About this episode
In this episode, we explore the connection between natural wine and terroir-focused vegetables with our guest, Myrtha Zierock, a biodynamic vineyard manager turned small-scale vegetable advocate.
She shares her journey of integrating diversified farming into a wine estate, emphasizing soil health, biodiversity, and the artistry of farming. Discover how vegetables can be celebrated with the same prestige as wine through concepts like tastings and storytelling. We also delve into the challenges of sustainable farming and the importance of embracing beauty and culture in agriculture. This conversation inspires a reimagining of farming as a bridge between land, growers, and consumers.
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[1:45] Introducing Myrtha
[4:05] Imagining farm produce as celebrated as wine
[8:00] A veggie tasting inspired by wine culture
[12:00] The concept of veggie sommeliers
[17:00] Vegetable tourism and experiences around farms
[25:00] Challenges of selling high-quality produce
[31:00] Markets, food co-ops, and consumer access to fresh produce
[43:00] Making vegetables cool and celebrated like wine
[53:00] Historical practices in winemaking and farming integration
[1:04:00] Biodynamic principles at the wine estate
[1:15:00] Artisanal versus natural wine
[1:24:00] Personal journey into farming and veggie.
[1:31:00] The case for radicchio: “Winter’s colorful crunch”
[1:40:00] Challenges facing small farms in Europe
[1:43:12] Sense of Wonder by Rachel Carson
[1:43:14] Rapid-fire Q&A
Mentioned Links & Resources
Myrtha Zierock - Agricola Foradori
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