Can Small Farms Reclaim Agriculture in the Tech Age?
with Pete Russel
About this episode
In this episode, we speak with Pete Russel, founder of Ooooby, an online platform helping growers to increase sales, simplify packing, and optimize deliveries.
We go deep into understanding our current food system, exploring how we got here and where we are going. We explore the history of food shopping, shifting consumer behavior post-covid, innovative business models, and why Pete believes we are at the beginning of a new paradigm in our food system.
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[2:01] Intro
[3:06] Pete’s mission to put small-scale back at the heart of the food system
[6:04] How Ooooby helps farmers sell online / customer shopping experience
[11:15] Supply chain deep-dive
[14:01] Impact of 2008 financial crisis on the food system
[18:01] How the 1990 Australian recession influenced Pete to play outside the system
[25:22] How COVID-19 shifted consumer behavior toward online shopping and local food sourcing
[35:29] How new tech is allowing small farms to compete with industrial agriculture
[43:33] Story of Soul Farm
[49:29] How online shopping is bringing a new demographic to local food
[54:30] Centralized v. Decentralized food system
[56:18] Ooooby’s innovative ownership model
[1:03:46] Hidden downside of democratic/cooperative business models
[1:12:18] How to get started with Ooooby
[1:21:40] Ooooby features; automatic packing lists, automatic delivery routes, online shop front etc.
[1:28:22] Society is at a turning point, have we gone too far?
[1:31:10] Concept of ‘home’ and its deeper societal meaning
[1:34:49] The Sovereign Individual by James Dale Davidson & Lord William Rees-Mogg
[1:35:50] Importance of family
Mentioned Links & Resources
Pete Russel - Ooooby
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