FarmerJawn Is Re-Introducing Farming To Urban People & Beyond
with Christa Barfield
About this episode
In this episode we chat with Christa Barfield, founder of FarmerJawn, a Philadelphia based farm focused on reintroducing farming into the lifestyles of underserved urban communities. Farmerjawn is the largest black-woman owned regenerative organic produce farm in the United States and hosts a variety of educational programs and experiences that bring healthy food and nature back into the lives of urban people.
In this wide-ranging conversation we discuss the stigmatized relationship that many black & brown people have with the land and how to fix it, the power of amplifying one’s voice to spread a message, how we can make healthy local food more accessible and convenient for urban people, and how agriculture is equally a part of all our lineages.
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[2:25] Agriculture is the culture
[6:06] Christa’s journey to agriculture started with a trip to a Caribbean island
[12:49] RE-introducing farming to underserved communities
[15:35] Christa’s farm, education, helping black people “see themselves” in farming
[35:30] Reimagining corner stores with ‘CornerJawn’
[46:41] Getting pushback as a black woman in farming
[49:54] Winning the James Beard Leadership Award, perception/marketing/awareness
[1:07:44] Land access, community gardens, marketing & branding for farmers
[1:27:38] Making local food more convenient, stories behind seeds
[1:32:35] Visibility and amplifying your voice, 93% of US farms are small
[1:44:11] Social media gift & curse
[1:50:31] Bridge To Terabithea by Katherine Paterson – reading Oscar Wilde
[1:53:34] “Give me my flowers while I can still smell them”
[1:58:32] Farming reality show
Mentioned Links & Resources
Christa Barfield - FarmerJawn
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