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The Market Gardener Podcast Ep. 11

FarmerJawn Is Re-Introducing Farming To Urban People & Beyond

with Christa Barfield

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About this episode

In this episode we chat with Christa Barfield, founder of FarmerJawn, a Philadelphia based farm focused on reintroducing farming into the lifestyles of underserved urban communities. Farmerjawn is the largest black-woman owned regenerative organic produce farm in the United States and hosts a variety of educational programs and experiences that bring healthy food and nature back into the lives of urban people.

In this wide-ranging conversation we discuss the stigmatized relationship that many black & brown people have with the land and how to fix it, the power of amplifying one’s voice to spread a message, how we can make healthy local food more accessible and convenient for urban people, and how agriculture is equally a part of all our lineages.

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[2:25] Agriculture is the culture
[6:06] Christa’s journey to agriculture started with a trip to a Caribbean island
[12:49] RE-introducing farming to underserved communities
[15:35] Christa’s farm, education, helping black people “see themselves” in farming
[35:30] Reimagining corner stores with ‘CornerJawn’
[46:41] Getting pushback as a black woman in farming
[49:54] Winning the James Beard Leadership Award, perception/marketing/awareness
[1:07:44] Land access, community gardens, marketing & branding for farmers
[1:27:38] Making local food more convenient, stories behind seeds
[1:32:35] Visibility and amplifying your voice, 93% of US farms are small
[1:44:11] Social media gift & curse
[1:50:31] Bridge To Terabithea by Katherine Paterson – reading Oscar Wilde
[1:53:34] “Give me my flowers while I can still smell them”
[1:58:32] Farming reality show

Mentioned Links & Resources

Christa Barfield - FarmerJawn

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Welcome to The Marketer Gardener Podcast!

Your gateway to the vibrant world of organic small-scale farming. JM Fortier and Chris Moran explore the big ideas, challenges, and solutions that shape our food system. Join us and the leading voices in sustainable agriculture as we dive into insightful conversations that empower, educate, and inspire action.

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