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The Market Gardener Podcast Ep. 48

Why Seasonality (Really!) Matters in the Food System

with JM Fortier

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About this episode

In this solo episode, Jean-Martin Fortier celebrates his 48th birthday by reflecting on his 24-year journey as a market gardener. He revisits the foundational influence of Eliot Coleman’s The New Organic Grower, emphasizing how the “agricultural craftsmanship” of small-scale farming offers a meaningful alternative to industrial food production. The core of the episode outlines three guiding “North Stars” for the movement: reclaiming the integrity of the organic label, strengthening local food sheds to keep money in the community, and embracing seasonality as a social value. Jean-Martin argues that eating in-season from local greenhouses and root cellars creates a “good food revolution” that is impossible for industrial systems to replicate. He concludes by calling on farmers to stay rooted in their communities and fight for a food system defined by proximity, ecology, and joy.

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[0:00] Intro

[04:18] Birthday reflections: 24 years of hustling, dreaming, and the “Good Food Revolution”

[06:33] Current projects: Research at FQT farm and the Old Mill garden

[08:58] Returning to the source: The enduring influence of Eliot Coleman’s The New Organic Grower

[12:24] Trends in the movement: From the pressure to scale up to mastering the small-scale model

[14:10] Agricultural Craftsmanship: Why growing food is a practice of presence, not industry

[19:43] North Star #1: Reclaiming “Organic” and fighting off the dilution of the label

[27:32] North Star #2: The power of locality and keeping wealth within the community

[33:21] North Star #3: Seasonality as a tool for health, ethics, and community celebration

[41:27] Summary: Building a future of proximity, ecology, and back-to-basics joy

Mentioned Links & Resources

JM Fortier

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Welcome to The Market Gardener Podcast!

Your gateway to the vibrant world of organic small-scale farming. JM Fortier and Chris Moran explore the big ideas, challenges, and solutions that shape our food system. Join us and the leading voices in sustainable agriculture as we dive into insightful conversations that empower, educate, and inspire action.

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Now translated into 7 languages and the recipient of awards and rave reviews, The Market Gardener: A Successful Grower’s Handbook for Small-Scale Organic Farming is a must-read for all those interested in small-scale organic agriculture.